As a new home builder, how do you differentiate your homes from your competitors' homes? Are you able to implement good ideas within your organization quickly? Are you pleased with the pace that your business is growing? 

 

Below are some more key questions we believe every new home builder should consider in today's environment:

 

• Are you confident your salespeople are effectively communicating your company's unique sales story to your prospects?
• Does your sales team have a specific procedure and set timetable for following up with prospects?
• Are your salespeople trained effectively when they are hired? How does training evolve as your salespeople mature?
• Do you deliver annual, written performance evaluations for all employees?
• How do you identify best practices within your organization (or outside of it) and incorporate them into your sales or construction processes?
• Do you feel that communication within your homebuilder organization is effective and impactful?
• Do you have one, three and five-year plans for your homebuilding business? Are they written down? Have they been communicated to all employees within your organization?
• Is your marketing message clear and consistent?
• Does your marketing message highlight the features and benefits that your target buyers respond to most?
• Are you spending your marketing dollars in the right places?
• How do you measure results from your marketing efforts?  How do you know which advertising sources are working best?

We work with each individual client to identify and prioritize your unique issues. Then, we identify the best opportunities that exist to move your business forward.

To learn more about our coaching services for new home builders, call us at 847-277-1175 or e-mail lynee@thinkbrighter.com.