As a newspaper publishing company, how do you position the benefits of your products versus those of your media competitors? Are you able to implement good ideas within your organization quickly? Are you pleased with how you are positioned for current and future business challenges?

 

Below are some more key questions we believe every newspaper company should consider in today's competitive environment:

 

• Are you confident your salespeople are effectively selling all the services your newspaper company has to offer?
• Does your sales team have a specific sales process they follow?
• Are your salespeople trained effectively when they are hired? How does training evolve as your salespeople mature?
• Do you deliver annual, written performance evaluations for all employees?
• Does your organization actively engage in strategic goal setting? Are your goals updated regularly and linked to compensation?
• Does your publishing company place a priority on leadership development? Do you have the right leaders in place?
• How do you identify best practices within your organization (or outside of it) and incorporate them into your sales and marketing processes?
• Do you feel that communication within your publishing organization is effective and impactful?
• Do you have one, three and five-year plans for your newspaper company/department? Are they written down? Have they been communicated to all employees within your organization?
• Are your sales and marketing materials clear and well-written?
• Do your sales materials highlight the features and benefits that advertisers desire? Do you regularly customize materials to match the needs of each advertiser?
• Does your newspaper company invest in marketing and branding? If so, do you feel your creative message is clear, impactful and reaching your target audience(s)?

We work with each individual client to identify and prioritize your unique issues. Then, we identify the best opportunities that exist to move your business forward and drive new revenue.

To learn more about our coaching services for newspaper publishing companies, call us at 847-277-1175 or e-mail lynee@thinkbrighter.com.